Connecting Buyers & Sellers

For people who don't understand the value and purpose of marketing, I have a little story to tell. A bit of backstory first.

What is marketing? I got my last job because I said marketing exists to enable sales. But that's a bit of a circular definition isn't it? Let me try something more precise:

"Marketing is connecting buyers and sellers for the exchange of something of value."

So the same principle as marketing exists to enable sales but perhaps a bit more reflective of the act of marketing. Because yes marketing is a verb. It is the act of doing something. So to deconstruct my definition, let's take a look at what that action is...

Working backwards because the back half of the definition is pretty clear:

1. Something of value - a good or service that somebody wants or needs
2. Exchange - you give me money, I give you something of value and viola we've transacted
3. Buyers - tricky animals, buyers are; any body and every body could be a buyer, so long as they have need or interest and coin and you can find them
4. Sellers - do I really have to define this? that's you with the something of value to exchange
5. Connecting - that's the first act. or maybe the second because you have to find those pesky buyers before you connect with them.

Connecting buyers & sellers to exchange something of value implies reach, dialogue, conversation, communication. When you do find those pesky buyers you have to have something to say, preferably something that gets their attention so they get interested in buying - if they have need and coin - and buying from you, not the flower seller on the next block.