Ode to Magical Event Making

I spoke with the team that wants marketing’s help

Here’s what I learned – sit down and don’t yelp

It’s not even half-baked

Is it alliance a or alliance b?

Is it a roundtable or  a forum?

Is it sector a or industry b or cross OG?

Where, when, why, who knows?

We just want to do something for clients and prospects to come together and share

I’m sure I was a downer, I told ‘em I’m chicken little, but here’s what it takes

12 weeks from baked

200 contacts for 20 to show

That’s a 10% response rate which might be a bit low

But no shows and cancels will diminish attendance

Mid-Oct to Mid-Nov we’re jammed with programs

Mid-Nov to Dec you just don’t do programs

Breakfast not dinner and certainly not lunch

Short not long and not in NJ

(the last Enterprise program was at the Murray Hill Center…way out of Manhattenites’ way)

They said don’t over complicate

We’ve done this before

We have all the content

We have all the contacts

We just need to know that marketing will help

Cuz marketing will bring our wands and magic fairy dust and voila

We’ll make sure you have program success

Never mind if you’re naked, no one will care

No need for a plan or things like a pitch

People will come and they’ll come ready to share

They’re gonna regroup

Get a grip and resolve some of those questions

I’m gonna think about location and talk to Ted Meaney

Your gonna flip and tell me I’m nuts

I’m gonna say betcha 10 bucks…

And we’ll all get together next week and see what’s what

I bet they’ll decide it’s too hard

...based on true events.